Privacy Policy

This policy explains how ICON Property handles personal data collected through this website and in the course of our work as an estate agency.

Who we are

ICON Property is a trading name of ICONICSWEET LDA, NIPC 517711176, with registered office at Sítio de Torre, Vilas Luz, Cx. Postal 739E, 8365-184 Armação de Pêra, Portugal, a real estate agency holding AMI licence no. 23003, issued by IMPIC. We are the data controller. Contact: discover@iconproperty.pt, +351 932 222 555 (call to a Portuguese mobile network).

What we collect

What you send us through the website forms (property enquiry, the contact forms on the contact page and blog articles, free valuation): your name, email, phone number and message, with the language of the page you used and, for a valuation, the property's location, type and number of bedrooms. If you reached the website from an AI assistant such as ChatGPT or Perplexity, we also note which one.
Your email address and language if you subscribe to our newsletter.
Your email address, language and the search you chose (such as area, property type and price range) if you sign up for new-listing email alerts.
What you tell us by email, phone or WhatsApp.
If you are a party to a purchase, sale or lease we are involved in, even if we do not act for you, the identification and documents the law requires us to collect.
Technical data from every visit, such as your IP address and browser type, which our hosting provider logs and which we use briefly to block abusive form submissions.
Usage data from Google Analytics, as explained under Cookies below.

Why we use it, and on what legal basis

To answer your enquiry, arrange viewings and provide the service you ask for: steps taken at your request before a contract, and the contract itself.
To send our newsletter, only to people who subscribed on the website and confirmed by email, clients who agreed to receive it, and people who asked us directly: your consent, which you can withdraw at any time with the unsubscribe link or by replying to any newsletter.
To email you new properties that match a search you saved, only after you confirm your sign-up by email: your consent, which you can withdraw at any time with the stop link in every alert. Alerts are separate from the newsletter: signing up for one does not subscribe you to the other.
To meet our legal obligations as an estate agency, including anti-money-laundering checks under Portuguese Law 83/2017 and tax and accounting rules.
To measure how the website is used: cookieless Google Analytics measurement, anonymous listing view counts and the AI assistant an enquiry came from (our legitimate interest) and, only if you accept statistics cookies, Google Analytics cookies (your consent).
To keep the website and our systems secure: our legitimate interest.

We do not sell or rent your personal data.

How long we keep it

We keep enquiry and contact details while we are helping you and for a reasonable time afterwards to follow up, unless you ask us to delete them sooner. Records the law requires us to keep are kept for the period the law sets: seven years for anti-money-laundering files (article 51 of Law 83/2017 of 18 August) and ten years for accounting and tax documents. Newsletter data is kept until you unsubscribe; after that we keep only your email address, marked as unsubscribed, on a do-not-email list so that we never email you again. An active new-listing alert is kept until you stop it; an alert that was never confirmed, or that you stopped, is deleted automatically 30 days later.

Who we share it with

Service providers process data on our behalf: Vercel (website hosting and file storage), Neon (database, in Frankfurt), Resend (email delivery) and Google (Analytics, see Cookies below, and Google Calendar, which our staff use for viewings and follow-ups). When a transaction needs it, we share details with the other parties involved, such as lawyers, notaries or banks, and with public authorities when the law requires it. Some providers may process data outside the European Union; when they do, they use the safeguards the GDPR requires, such as the European Commission's standard contractual clauses.

Cookies and similar technologies

Some storage is always on because the website needs it: your cookie choice, the properties you save in "Saved properties", a language cookie (NEXT_LOCALE) that remembers the language you chose, and a note of the listings you viewed in the last 24 hours, so that each visit counts once in our anonymous per-listing view totals. These stay in your own browser, and the view totals do not identify you.

Google Analytics loads on every page. Until you accept statistics cookies it sets no cookies and sends Google only cookieless measurement signals: the page viewed, your browser and device type, and your IP address, which Google uses to estimate your approximate location (Google Consent Mode). If you accept, it also sets cookies that recognise repeat visits. You can change your choice at any time with the "Cookie settings" link at the bottom of every page.

Some pages show content from other websites: property maps use OpenStreetMap map tiles, property and blog videos are embedded from YouTube (and some blog videos from Vimeo), and articles or pages may embed other content, such as Google Maps. When that content loads, the provider receives your IP address and may set its own cookies under its own privacy policy.

Your rights

Under the GDPR you can ask to access, correct or delete your data, to restrict or object to its use, and to receive it in a portable format. Where we rely on your consent, you can withdraw it at any time. To exercise these rights, email discover@iconproperty.pt. You also have the right to complain to the Portuguese data protection authority, the Comissão Nacional de Proteção de Dados (CNPD), at www.cnpd.pt.

Changes to this policy

We may update this policy; the current version is always on this page. Last updated: 5 October 2026.